Recorded on
with Aishwarya Srinivasan, Arvind Narayanamurthy
Discovery is no longer a list of blue links. Consumers now start with an assistant that answers, compares, and increasingly acts on their behalf. AI-referred traffic to retail, travel, and financial services sites is compounding fast, and those visitors convert differently. Brands that learn how to earn visibility inside model-generated answers now will own demand before agentic traffic scales.
Understand what generative engine optimization changes about content, structure, and measurement.
Apply tactics that get your brand surfaced and cited inside assistant-generated responses.
Influence how assistants stack your brand against competitors in answers.
Discovery is no longer a list of blue links. Consumers now start with an assistant that answers, compares, and increasingly acts on their behalf. AI-referred traffic to retail, travel, and financial services sites is compounding fast, and those visitors convert differently. Brands that learn how to earn visibility inside model-generated answers now will own demand before agentic traffic scales.
Director @ Adobe · Adobe
Vivek Pandya is a leading analyst and eCommerce expert who has worked with some of the largest CPG and technology organizations to drive key digital marketing and data science initiatives. As Director of Adobe Digital Insights, he launched and spearheads leading industry reports on online shopping and travel, AI and emerging technology, and creativity trends. Prior to Adobe, Vivek worked at E. & J. Gallo in the consumer and product insights group.
Hosted by Aishwarya Srinivasan and Arvind Narayanamurthy.
AI Advisor / AI Educator
Aishwarya Srinivasan is the Co-Founder of The Gen Academy and a Developer Relations Lead at Nebius. Her experience spans Fireworks AI, Microsoft for Startups, Google Cloud and IBM, where she worked with developers and businesses on practical AI and machine-learning solutions. She holds a postgraduate degree in Data Science from Columbia University and teaches AI engineering, applied machine learning, generative AI and LLMOps.
Founder @ The Gen Academy | AI Solutions Architect | Ex - Adobe, Microsoft, IBM
Arvind brings a cross-company perspective on AI at scale, built across Microsoft, IBM, and Adobe, where he led data science teams and developed production-grade machine-learning solutions. He has built and deployed enterprise AI systems and focuses on translating AI concepts into practical, production-ready solutions. He holds a Master's from Carnegie Mellon University.
